Texas Governor Rick Perry has re-appointed Robyn Jacobson, COO of Entrust, Inc., for a 4-year term to the Board of Directors of the Texas Institute of Health Care Quality and Efficiency.

The Institute has the charge to study and issue recommendations in three broad areas: improving the quality and efficiency of health care delivery; improving the reporting, organization, and transparency of health care information; and supporting the implementation of innovative health care collaborative payment delivery systems.

“I am honored to be re-appointed by the Governor to the Board. With the healthcare expenditure in Texas reaching unprecedented levels, the implicit task in front of the Institute to find ways to reduce healthcare cost trends is more important than ever,” said Mrs. Jacobson.

In November 2012, the Institute issued a 210-page report introducing a wide range of opportunities to help Texas improve its health care delivery system.

One of six board members to provide additional comments in the report, Mrs. Jacobson wrote: “The public wants, and deserves, to know everything about their health care – the quality, outcomes and price. As a by-product of the high cost of health services and its resulting impact on health plans in both the private and public sectors, there is a greater percentage of uninsured, under-insured or those in high deductible health care plans.

“It will take a tenacious Institute Board to research and deliberate the issues so our state leadership can bring about this necessary change and empower Texas citizens in the management of their health. Other states have either introduced legislation to create a free market in healthcare or are contemplating doing so in the next year. The issues may be complex but the evidence is clear. Our state leaders can play an important role to promote a free market in healthcare and ensure the future sustainability of healthcare in Texas by supporting transparency.”

Mrs. Jacobson has a reputation for remaining at the forefront of her ever-changing industry. Her third party administrator and employee health care benefit consulting firm, Entrust Inc., and is highly regarded for its innovative and cost-effective solutions for employers. In addition to being the Chief Operating Officer of the Entrust, Inc., Mrs. Jacobson is also the CEO of a claim adjudication software company, EnCore System Professionals, Inc., Immediate Past Board Chairman of the National Society of Professional Benefit Administrators (SPBA), Immediate Past President and active board member of the Texas Association of Benefit Administrators (TABA), and a member of the Society of Human Resource Management (SHRM) and the Houston West Chamber of Commerce. In January 2013, she was appointed to the board of directors of the Texas Association of Business.

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